Category: Marketing

Contents

• 1.1 Introduction
• 1.2 Objectives
• 1.3 Background
• 1.4 What product can I sell?
• 1.5 Who is the targeted customer?
• 1.6 The other players
• 1.7 How do I know if the customer will buy the product?
• 1.8 Producing and processing
• 1.9 What are the financial needs and expectations?
• 1.10 Where do I get start-up and operating funds?
• 1.11 Using a business

…

Contents

• 1.1 Marketing Contracts
• 1.2 Feeder Pigs
• 1.3 Production Contracts
• 1.4 Feeder Pig Finishing Contracts
• 1.5 Feeder Pig Production Contracts
• 1.6 Farrow-to-Finish Contracts
• 1.7 Breeding Stock Leasing
• 1.8 Characteristics of a Good Contract

Originally published as PIH-6.

Authors:
John D. Lawrence, Iowa State University;
Marvin Hayenga, Iowa State University;
James Kliebenstein, Iowa State University;
V. James Rhodes, University of Missouri …

Contents

• 1.1 Guidelines for Choosing a Market
• 1.2 Feeder Pig Marketing Techniques
• 1.3 Price, Demand, Supply Structure
• 1.4 Sources of price information
• 1.5 Formula pricing
• 1.6 Factors to keep in mind when considering pricing formulas are:
• 1.7 Guidelines for Selling Feeder Pigs
• 1.8 Implications of Modified Medicated Early Weaning and Isowean® Technology
• 1.9 Co-op Feeder Pig Production/Marketing
• 1.10 Grade
• 1.11

…

Contents

• 1.1 Why Do Pork Producers Hedge?
• 1.2 Hedging Compared to Other Price Risk Management Tools
• 1.3 The Arithmetic of Hedging
• 1.4 How Hedging Works
• 1.5 Locking in a Hog Price Through a Hedge
• 1.6 Hedging Feed Purchases and Other Types of Hedges
• 1.7 Hedging and the Hog Basis
• 1.8 The Hedging Decision
• 1.9 Do’s and Don’t’s of Hedging
• 1.10

…

• 1.1 Condition of the Sow
• 1.2 Expected Change in Sow Prices
• 1.3 Price of Feed
• 1.4 Ease of Handling
• 1.5 Summary

Originally published as PIH-123.

Authors:
Ronald L. Plain, University of Missouri;
Gerald Shurson, University of Minnesota

Reviewers:
John and Deborah Brian, Zachary, Louisiana;
Chris Hurt, Purdue University;
Robert and Karen Metz, Browns Valley, Minnesota

Some of the common …

• 1.1 Where to Sell
• 1.2 Direct Markets
• 1.3 Group Marketing
• 1.4 Marketing Costs
• 1.5 How to Sell
• 1.6 Price Discounts
• 1.7 When to Sell
• 1.8 Developing a Marketing Plan
• 1.9 Summary

Originally published as PIH-12.

Authors:
Ron Plain, University of Missouri;
James Mintert, Kansas State University

Reviewers:
Gene E. Murra, South Dakota State University;
Jack Rundquist, Butler, Illinois;
Jay …

• 1.1 Introduction
• 1.2 Objectives
• 1.3 Background
• 1.4 Negotiating a Marketing Contract
• 1.5 Type of Marketing Contracts
• 1.6 Ledgers
• 1.7 Price Base for a Contract
• 1.8 Length of Contract
• 1.9 Premiums and Discounts
• 1.10 Flexibility
• 1.11 Summary
• 1.12 References

Authors:
Ron Plain, University of Missouri;
Glenn Grimes, University of Missouri

Reviewers:
John Lawrence, Iowa State University;
Chris Hurt, Purdue University;…